AMERICAN EAGLE DENIM DELI

CREATIVE DIRECTION, ART DIRECTION, PRINT PRODUCTION, ART DEPARTMENT MISCELLANY. A collaboration with Shadow & Farmuse; American Eagle’s Denim Deli was pop-up in Nashville, designed to bring AE’s signature denim to life in a fresh, hyper-local and interactive way. An experiment in experiential retail — effective at cutting through digital noise and building real-world connections with Gen-Z consumers.

If featured a fully customized space with branding on everything from the backdrop of the deli to the ketchup holders, napkins, and sandwich wrappers. It included a denim wrapped pickup truck, patchwork denim walls, an appearance by Chase Stokes, and musical performances by Abby Anderson and others. There was a personalized denim customization bar, where guests customized an AE denim tote with patches, surprise giveaways and AE swag, including AE gift cards, discounts, and surprise merchandise signed by Stokes.